Punch Design Co.
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Antigua Cerveza

 

Antigua Cerveza

El Corazón de Guatemala 

IDENTITY DESIGN + LABEL DESIGN + PACKAGING SYSTEM

 
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The first craft brewery in Guatemala

The Central American beer market is dominated by a handful of large mega-breweries, not unlike their neighbors to the north. But the region is beginning to catch up to the USA and Canada thanks to a few bold personalities who want to bring their homes' ethos into their beer.

We worked with Antigua Cerveza to develop a comprehensive brand identity, labeling, and packaging system that would help them tell their story for generations to come. After a thorough research and strategy project, we arrived what would be the core of the entire Antigua Cerveza brand - the alfombra. This inimitable Antiguan cultural touchstone served as the inspiration for the logo, illustration style, architecture, hierarchy, and ultimately the design, of every piece of work used by Antigua Cerveza.

Together, the new brand system aligns the full Antigua Cerveza portfolio, lays the foundation for efficient and effective design for future beers, and ensures a cohesive brand identity that is unmistakably Antiguan.

 
 
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From the beginning of our project, Josh... provided actionable input to our ideas and was critical to our logo, label, and packaging design... Josh was able to quickly provide us with a beautiful canvas of detailed sketches to review. His input and logic-driven approach helped us decide on a beautiful logo and brand design that we would have never been able to arrive at on our own. We highly recommend working with him.
— Taylor, Jack & Jorge - Founders of Antigua Cerveza
 
 
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Services
Logos, Iconography & Illustration
Labeling System
Packaging System
Strategy
Background Patterns
Point-of-Purchase

 

Credits
Created at The Brandit
Art Director + Designer: Joshua Berman
Creative Director: Dan Bowman
Photography: Antigua Cerveza