The Leading Domestically-Produced Beer Brand In Belize
PACKAGING + TAP HANDLE CONCEPTING
Breaking Into New Markets
With plans to break into the central and north American markets, the largest domestic beer producer in Belize redesigned their long-standing labels in 2014, and wanted a new 6-pack and carton packaging system to match, and to compete on the crowded shelves. Backdropped with beautiful, light-filled imagery of Belize's two famous natural resources, the oceans and forests, their flagship products found a clean, elegant, and punch solution.
Tap Handle Concepts
At the same time, Belikin explored an entirely different tap presence to go with their new packaging. We provided several rounds of concepts for both their main Belikin Beer and Belikin Stout, ranging from western macro-inspired designs, to concepts featuring the natural, forest resources of Belize.
Work done while with The Brandit
Art Director + Designer: Joshua Berman
Creative Director: Dan Bowman