Punch Design Co.
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Funky Buddha Brewery

 

Funky Buddha Brewery

Acquired by Constellation Brands after brand and packaging update

BRAND UPDATE + PACKAGING OVERHAUL + ILLUSTRATION + STRATEGY

 
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With recipes like French Toast Brown Ale...

Everything about Funky Buddha is extreme, from their recipes to their product naming. So when we began working on a new packaging and labeling system, nothing could be straightforward. Everything comes at you from an unexpected angle. Joshua Berman, the art director, developed the updated packaging  and brand-application approach that would define all their series of products. He also directed Brazil-based illustrator Rubens Scarelli on a new family of illustrations to further realize the crazed potential of the Funky Buddha story.

The whole effort led to greater-than-expected sales growth.

Not only do the extreme illustrations, off-kilter packaging, and bold brand application embody the personality of Funky Buddha Brewery, but the whole effort led to greater-than-expected sales growth. The year after it was released, Funky Buddha Brewery was on #1 on IRI's Top 10 New Craft Brewery Vendors list

Two years later, in 2017, Funky Buddha Brewery was purchased by Constellation Brands, who also own Corona and Ballast Point, among others.

 
 
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Josh and his team are extremely creative, imaginative, and fun. Their brand concepts are focused on moving the business forward and played a significant role in growing a $500,000 product line.
— John Linn, Marketing Director for Funky Buddha, Constellation Brands
 
 
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Services
Logos, Iconography & Illustration
Packaging System
Naming
Strategy
Brand Merchandise & Apparel
Event Branding
Point-of-Purchase

 

Credits
Work done while with The Brandit
Art Director: Joshua Berman
Design Team: Dan Bowman, Joshua Berman,
Jarred Weinstein, Jud Lively
Creative Director: Dan Bowman
Illustration: Rubens Scarelli
Photography: Funky Buddha