Punch Design Co.
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King's Sandwich Shop

 

King's Sandwich Shop

A Durham Legend Since 1942

BRAND UPDATE + VEHICLE LIVERY + ILLUSTRATION

 
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The Same Street Corner Since WWII

Durham, NC has changed a lot in the past decade. King's Sandwich Shop, however, has not. They still serve up burgers and fries at half the price of their newly-minted competitors down the block. Rather than turn their storied location into a cash-grab for the new money pouring into town, the owner, TJ McDermott, opted for an off-site approach. 

Punch began by leading a strategic research project of King's storied brand history, equity and identity within the city of Durham, and the southeast region. With this new insight into the brand, we developed a new identity system that harkens to the era of its founding, and appeals to the current market. Inspired by classic racing vehicles of the same era, we designed livery for their new airstream food truck, dubbed Kingstream. It was an instant success in the food-centric culture of Durham, and can be seen at food truck rodeos and special events, as well as in the remarkable amount of press it gets.

 
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Josh was exactly the right fit for us, not just because he’s an extremely talented creative. His consultative planning, ability to help us prioritize key needs, and marshalling urgent agency resources led us to impactful and highly effective solutions (typically under breakneck deadlines). I’m also grateful for Josh’s calm, thoughtful style and outstanding sense of humor, which collectively made for an invaluable partnership.
— TJ McDermott, Owner of King's Sandwich Shop
 
 
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Services
Logos, Iconography & Illustration
Vehicle Livery
Strategy
Brand Merchandise & Apparel
Event Branding
Point-of-Purchase

 

Credits
Joshua Berman
Photography: King's Sandwich Shop