Saddleback Soda Co.
Building a social soda, on a budget
BRAND DESIGN + PACKAGING + APPAREL
A Soda For the Social Set
We worked with the Saddleback Soda Co. team to develop a logo system that would also function as a label, a package, and a badge that could function on apparel, but be instantly instagrammable. The result is a budget-solution that looks anything but.
Logos, Iconography & Illustration
Created at The Brandit
Art Director + Designer: Joshua Berman
Creative Director: Dan Bowman
Lettering + Illustration: Jud Lively
Photography: Saddleback Soda Co.