A New Sun Rises in the Arizona Desert
IDENTITY SYSTEM DESIGN + PRODUCT DESIGN + ILLUSTRATION
A New Day
New ownership arrived in 2015, and brought with it a new vision for SunUp Brewing - one filled with characters as bold and memorable as its European-inspired brews.
We worked with the SunUp team to assess their existing brand assets, and determined a wholesale update needed to occur if we were going to tell the story we truly wanted to tell. Joshua Berman developed the identity system, brand application, and packaging concepts, and art directed legendary Danish illustrator Mads Berg to realize the beautiful packaging suite.
Together, the new brand system unites the full SunUp year-round offerings, and provides a template for the efficient and effective design of future beers. There's no better way to tell beer drinkers that a new day has come to SunUp Brewing.
Logos, Iconography & Illustration
Created at The Brandit
Art Director + Designer: Joshua Berman
Creative Director: Dan Bowman
Illustration: Mads Berg
Photography: Sun Up Brewing Co