Punch Design Co.


Direct yet conceptual. Provocative and engaging. Design & illustration for brands, publications, and people.


Hi, we're Punch.
It's great to meet you.

Punch Design Co. is the creative agency and portfolio of Joshua Berman and a team of highly skilled specialists. But enough about us, let's talk about you...

  • You need to move more product off the shelves. A lot more.

  • You need a powerful brand to break into a new market, sell, or IPO.

  • You need a suite of memorable brand assets that are effective for a generation. 

  • You need a strategic design partner to help make subjective decisions objectively.


This is why we're here.


Punch Design Co. is a packaging design and branding agency specializing in food, beverage, and venues. We are based in DC and North Carolina.

For a decade, owner Joshua Berman has worked directly with clients to build brands that become fan-favorites. We help our partners define their niche, develop a brand strategy that speaks to the "why" of the brand, and design bold, punch identity and packaging systems that reflect the values and personhood of the tribes who follow them. Punch's work is served at the finest steakhouse in your city, and sits in 22oz bottles in bulk crates on the floor of Costco.

We research, name and build brands that achieve business goals and instant recognition - worldwide. We design specialty bottles, labels and cans, closures, and all secondary packaging. We create the marketing support material and environment dressing you need to build your product into a thriving brand. And we go on-site to supervise production to our client's exacting standards.

Ultimately, every solution is designed to help you achieve the goals of your brand, whether that is recognition in your marketplace, fervent followers, or nothing but increased sales. We can't wait to work with you.

Don't just pop...


Selected Experience


Antigua Cerveza - Guatemala

Barley’s Craft Pizza & Beer

Bearded Iris Brewing Co.

Belikin Beer - Belize

Birdman’s Pheasant Fare

Big Mountain Ciderworks

The Black Abbey Brewing Co.


Crystal Fruit Beverage - Belize

Eurisko Beer Co.

Funky Buddha Brewery


Fullsteam Brewery

Hangar 24 Craft Brewery

Iron Triangle Brewing

King’s Sandwich Shop 

Markstein Beverage Co.

Missoula Brewing Co.

Meadowlark Brewing Co.

Nine Arrow Farms

Oconee Brewing Company

Ravinia Brewing Company

Red Dot Brewhouse - Singapore


Saddleback Soda Co.

StoneHome Brewing Co.

Stickman Brews

SunUp Brewing

TAPS Fishhouse & Brewery

Teku Tavern

Torched Hop Brewing Co.

West End Coffee Roasters

White Street Brewing Co.

Wild Cow Coffee




Brand Development

  • Naming

  • Identity Systems

  • Creative Strategy

  • Logo Design and Lettering

  • Illustration

  • Tagline Development

  • Messaging + Brand Stories

  • Copywriting

  • New Product Exploration + Concepting

  • Brand Identity Guidelines

  • Mood Boards

  • Stationery

Sales Tools

  • Sales Toolkits

  • Sell sheets

  • Leave behinds

  • Presentations



  • Concepts + Prototypes

  • Packaging

  • Cans

  • Labels

  • Bottle capsules

  • Boxes

Marketing Materials

  • Brochures

  • Direct mail

  • Catalogs

  • Look books

  • Print advertising and online advertising design

  • Promotional give-aways



Point of Sale / Retail

  • Signage

  • Custom Interior Art

  • Menus

  • POS display

  • Hang tags

  • Tap Handles

  • Shelf Talkers + Case Cards

  • Table Tents

  • Recipe Cards

Product Photography

  • Product photography

  • Social media photography

  • Brand photography


Don't you guys do digital?


Punch strives to provide the best possible work for our partners. To that end, we specialize and do not offer digital solutions. However, we have teamed up with the premier digital agency in the Southeast for food and beverage. Punch works closely with them on every project to ensure our exacting standards are met. They are as fastidious as we are - believe it or not.

If you are interested in a digital solution to pair with your new brand identity, packaging system, or venue launch courtesy of Punch, please contact us and we will put you in touch.