PRE-PUNCH PORTFOLIO
Joshua Berman is the creative director of Punch Design Co. Prior to launching Punch in 2016, he spent a decade in various strategic and design roles, including art director, project manager, designer, illustrator, digital specialist, lettering artist, and many others. Below is a collection of food and beverage projects from 2012-2016, performed under other creative directors and agencies.
HANGAR 24 CRAFT BREWERY
Redlands, California
Brand and Product Designer: Joshua Berman
Art Director: Dan Bowman
Various Illustration: Dan Bowman & Jud Lively
LOCAL FIELDS SERIES - Made with all local ingredients
Previous Brand Components
Concept Art
Rock County, Wisconsin
Brand and Packaging Design: Joshua Berman
Art Director: Dan Bowman
Illustration: Dave Wade
ANTIGUA CERVEZA
Antigua, Guatemala
Brand and Packaging Design: Joshua Berman
Art Director: Dan Bowman
RED DOT BREWHOUSE
Singapore, Singapore
Brand and Packaging Design: Joshua Berman
Art Director: Dan Bowman
Illustration: Linda Fennimore
WEST END COFFEE ROASTERS
Greenville, South Carolina
Brand and Packaging Design: Joshua Berman
Art Director: Dan Bowman
Note: This identity and packaging system was never fully adopted by the client. You can see hints of the logo throughout their episode of The Profit.
SUNUP BREWING CO.
Phoenix, Arizona
Brand and Packaging Design: Joshua Berman
Art Director: Dan Bowman
Illustration: Mads Berg
