“The Bearded Iris brand means a lot to us and, accordingly, the process of refreshing our branding and creating some new packaging was something we took very seriously. Joshua Berman and his team (Punch Design Co.) provided just the right amount of creative support and insight we needed to reimagine our branding and make it far stronger. They knew exactly when to try and push us out of our comfort zone and when to defer to our innate understanding of the brand we’ve been building for years.
This wouldn’t have been possible if Joshua hadn’t invested loads of time and energy into getting to know our brand and the people behind it. You can tell his team cares about establishing that depth of relationship and I believe that factor, along with their artistic skill, helped immensely in getting a quality result.”
More Testimonials From Our Clients
-

My experience with Joshua Berman and Punch Design Co. couldn't have been better. He worked diligently to help craft our brand identity, taking input from our team while also stepping in where needed, letting his expertise shine through in the final product.
Joshua was always quick to respond to any questions, and continues to offer his support wherever he can.
Jason Kowalkowski
Stillworks Texas, Owner -

I can confidently recommend Joshua Berman and [Punch Design Co.] to any firm looking for branding solutions. The professionalism and efficiency I experienced exceeded all expectations. Rest assured you'll be in good hands with this crew.
Shawn D. Hamilton
Native Spirits, Founder -

He came to the process with intrigue, curiosity, and an original content-based mindset, which resulted in a fully developed concept. I was also impressed by his thoughtful approach to problem solving on a budget… a constant challenge for independent brands competing in a crowded marketplace, dominated by large corporate players.
Roy Milner
Art of Agave, Co-Founder -

We engaged Joshua Berman and the Punch team for our product re-launch. They completed thorough market research and re-branded our product to better appeal to both investors, at the capital raising stage, and to our consumers, who love the new packaging design and artwork that they created.
Terrific work they’ve done for us - you can just hear our cans on the shelves singing over the mediocre competition!
Bradley Tuyn
Libre Rum & Cola, Founder -

Punch Design Co. was exactly what I needed to take my product to the next level. Josh listened, researched, and delivered on-point throughout the rebranding process. Retailers are more responsive, and I am much more confident when presenting to prospective buyers.
Betsy Hendershot
Downward Dog Wine, Owner -

Punch Design Co. has been instrumental in developing the [CANNABIS COUNTER] brand from day one. They understand, at a deep level, how important it is to have the company’s values shine through the brand and design, and we couldn’t be happier with the end result!
Scot Chisholm
Cannabis Counter / Haskill Creek, Founder -

Working with Punch Design Co. was a great experience. They helped us evolve some initial assumptions and developed a strategic approach that works for our market, goals, and budget. We now have the assets we need to build a strong, valuable brand.
Joshua Berman and his team are incredibly thorough, thoughtful, and responsive. I’m very pleased with our decision to use them for our brand development.
Michael Bowen
President & CEO of Bowen&Bowen -

Punch Design Co. did an outstanding job of framing and managing the design aspects of our new brand, helping us think in innovative ways and leveraging their experience to identify opportunities to maximize the potential engagement of the brand with the target consumer.
And Joshua was a pleasure to work with. He was thorough and disciplined throughout the brand development process, ensuring all the elements within the value chain were being considered. We look forward to working with Josh and his team again in the area of brand development.
Mark Denton,
Bowen& Bowen, Chief Business Officer -

We’ve worked with Joshua Berman of Punch Design Co. for a number of years, on a wide range of projects and products. What’s unique about Joshua is his ability to think strategically - and to funnel that strategy into creative, clean deliverables.
It’s rare for an agency to seamlessly connect strategy, story, and product. Punch does this effortlessly. It’s why we keep coming back to Josh and his team for projects big and small.
Bonus: he’s fun to work with and super nice!
Sean Wilson
Fullsteam Brewery, Owner and Founder -

From the beginning, Joshua clearly understood our brand and the image we wanted to convey. He took the time to listen and comprehend our vision, resulting in designs that perfectly captured the essence of our luxury cannabis products. Each design showcased a remarkable combination of creativity, elegance, and innovation...
...I cannot recommend this designer highly enough. His ability to create beautiful, unique packaging designs and marketing materials for our luxury cannabis brand was unparalleled. His work exuded creativity, professionalism, and an unwavering commitment to excellence... look no further.
Erik Esparza
Drool, Director of Marketing -

From the beginning of our project, Joshua Berman ... provided actionable input to our ideas and was critical to our logo, label, and packaging design... Joshua was able to quickly provide us with a beautiful canvas of detailed sketches to review.
His input and logic-driven approach helped us decide on a beautiful logo and brand design that we would have never been able to arrive at on our own. We highly recommend working with Joshua...
Taylor, Jack & Jorge
Antigua Cerveza, Founders -

Joshua Berman is a consummate professional, which is demonstrated in both his process and his work. He has an amazing ability to navigate the challenging waters of brand strategy, while faithfully guiding his clients through a deeper understanding of their core values, and how to best communicate those values through branding.
His strategic process cuts through the morass and uncertainty of our client’s current brand strategies and replaces it with team cohesion, excitement, and confidence in the new direction.
It has been a pleasure to work with Punch and to see the results that he is able to produce with our clients.
John Kelly
Arryved (formerly Craftpeak) Partner -

Joshua and his team are extremely creative, imaginative, and fun. Their brand concepts are focused on moving the business forward and played a significant role in growing a $500,000 product line.
John Linn
Marketing Director for Funky Buddha, (formerly with Constellation Brands) -

Working with Punch Design Co. was fantastic. I highly recommend them as a creative partner and look forward to our next engagement together.
Greg Becker
Bbox, CEO -

We’ve done a few projects with Punch now, and every time Joshua Berman far exceeds our expectations. His process to understand our business goals and objectives is very effective, and it helps yield results that are off-the-charts.
The creative work always has a purpose, and a link to our overall strategy.
Mike Gross
Silver Harbor Brewing, Owner -

We needed a clear identity statement that communicated a sense of place, purpose, and community. We also needed something that could be easily adapted to multiple event scenarios, each of which would have its own “event identity.”
What we ended up with was a well-balanced solution addressing all of those needs.
Jack Beuttell
Treasure Coast Grown, Founder -

Joshua Berman has been such an important part to the growth of Santa Maria Brewing Co. In the past 3 years he has handled all of our brand imagining, from packaged bottles and cans to attire and swag. The quality of work is second-to-none.
It's safe to say we would have made a bunch of mistakes had we not found Joshua and listened to he guidance.
Thanks, Joshua for being such an important part of our company.
Byron Moles
SMBC, Owner -

Working with Joshua was a journey from start to finish. Rather than jumping immediately into icon sketches and brand identity concepts, he spent several Skype meetings really trying to understand who we were as individuals and what vision we had for our business.
By the time we had begun discussing design ideas, he was already deeply in tune with our vibe. Joshua went above and beyond what we expected. Could not have asked for a better design process... we really could not be happier with our branding...
Seriously f#$%ing nailed it!Zac Harris, Partner
-

In short, Joshua is a Brand Architect for ARKA. I have huge respect for his approach to bring my team’s ideas and vision to reality through his work. The subtle elements that he captures and converts them as touch points are phenomenal.
He adds his judgement when we are stuck; that's what makes him a unique brand architect and brand director. We are so happy with his work and contributions.
Kalyan Maddali
Arka, Founder -

I worked with Joshua Berman when he led the design effort for our can designs for our first foray into packaged beer. Joshua exceeded our expectations...
Through a collaborative effort we were able to narrow down the choices and come to an end product that we felt represented our brand better than we could have imagined. Joshua was a consumate professional during this process and brought new ideas to the table that made the process a success. I would gladly work with Mr. Berman again and strongly recommend him for any product design job.
John Owen
Founder & Brewmaster -

...from the first time we spoke on the phone, it became evident that Josh was determined to learn about the local landscape and market that we aimed to appeal to. It felt as if he immediately became a part of our team, even using words like “we” and “our” in our conversations.
We were amazed with Joshua’s professionalism and creative know-how from the first round of the creative process. He was able to envision our description of Georgia’s “lake country” and transform it into a classic, yet elegant logo. He has a keen eye for the future of the brand and makes suggestions based on the uses of the logo and the growth opportunity of the company.
When our company ran into some trademarking issues and had to change the brewery name, Joshua was our immediate go-to for help in navigating out of a stressful situation. Joshua’s understanding of the storytelling potential of a logo guided us into a more illustrative direction that helps the consumer visualize the meaning behind our new name.
His experience and knowledge of the brewing industry in particular make him an invaluable partner and someone that we can really rely on as we continue to grow our brand. Joshua. created two top-notch logos for us and we would go to him for a hundred more!
Taylor Lamm
Oconee Brewing Co., Owner & Brewmaster -

We are a hard cider manufacturing company and wanted to develop a cogent brand and packaging - even before we had a product. We were lucky to be introduced to Joshua Berman while he was working with The Brandit. He helped us get off the ground with our branding and marketing strategy. He spent quite a bit of time reviewing our strategy and goals before designing our logo and our packaging. He and his team were able to capture the essence of who we were and wanted to be.
He worked with us to first identify our goals, and this manifested itself not only in a great logo and packaging that set us apart from the crowd, but also by helping us define our strategy going forward. We really appreciate his style and artistic abilities.
We’re looking forward to continuing our relationship into the future. We would definitely recommend him to anyone who needs anyone who needs help with brand strategy, identity design, or assistance rolling out their brand in the marketplace.
Bud Desmul
Big Mountain Ciderworks, Owner -

It’s easy for me to pen a few words of praise to Punch Design Co. for their work on King’s... because our patrons and passers-by tell us - very frequently - how amazing we look. What began as a brand ID and logo re-design quickly morphed into a retail storefront design challenge and merchandising project that has taken off like gangbusters.
Punch was exactly the right fit for us, not just because Josh is an extremely talented creative. His consultative planning, ability to help us prioritize key needs, and marshaling urgent agency resources led us to impactful and highly effective solutions (typically under breakneck deadlines). I’m also grateful for Josh’s calm, thoughtful style and outstanding sense of humor, which collectively made for an invaluable partnership.
Josh is a killer creative with a keen business mind to boot, and I hope that he and I collaborate well into the future.T.J. McDermott
King's Sandwich Shop, Owner -

Joshua was instrumental in helping to establish our brand presence. Even before we were in operation, I knew we needed a strong image and brand to pair with the beer and direction I wanted the company to go.
Over the course of many months I accumulated and sent a huge mass of materials, images, napkin thoughts, and emails to Joshua and his team to wade through. The result was a concise catalog of branding that has helped to set us apart in a competitive industry that excels at creativity.
If we had a conceptual idea that we really pushed, even that wasn’t quite inline with the rest of our projects, Joshua was able to persuade us to go in the “right” direction. I often work at subjects at 0 or 120 mph, and Joshua is patient enough to reign me in to prevent me from making rash decisions, and that has helped keep our brand consistent and cohesive.We have continued to utilize Joshua for all our creative streams from website development to POS materials and will into the unknown. Our two most common compliments are, “You guys have great beer” and “I love your logo!” So he is responsible for half of our praise.
Travis Peterson
Meadowlark, Owner & Founder
Selected Clients
Art of Agave - Craft Spirits
Arka Beer
Abita Brewing Co.
Avocados by Mail
Bbox Café
Bearded Iris Brewing Co.
Belikin Beer - Belize
Big Mountain Ciderworks
Cannabis Counter
Cheboygan Brewing Co.
Colibra Liqueur
Craftpeak
CrystaPure
Deer Hunter Wine
Downward Dog Wine
Droemer Ridge Ranch
DROOL Cannabis Products
Eurisko Beer Co.
Finda’s Coconut Milk
Firefly Kombucha
Fullsteam Brewery
Funky Buddha Brewing
Future Paradise
Gifts Ahoy!
Haskill Creek
Indrio Brands
KICK Energy Drink
King’s Sandwich Shop
Libre Rum & Cola
Meadowlark Brewing Co.
Moo’d Up Chocolate
Native Spirits
Nine Arrow Farms
Ravinia Brewing Company
Roo Vitamins
Root Wellness
Save Farmland
Santa Maria Brewing Co.
Silver Harbor Brewing Co.
Snackers! Snack Foods
Son of a Burger
Stillworks Texas
SunUp Brewery
TabSprint
Tap It Brewing Co.
Tequiliana
Thorntree Farms
Tim’s Midtown Diner
Torched Hop Brewing Co.
Treasure Coast Grown
Two-5 Beer Co. - Belize
White Street Brewing Co.
World Spice, Seattle
About the Owner
Joshua Berman has over 17 years of experience in design, branding and marketing. After working as everything from a project manager at a midsize digital agency, to art director at a boutique brand studio, to concepting brands at McCann Erickson, he decided to start his own agency.
Today, he leads a talented network of designers, writers, marketing professionals and production artists working with forward-thinking client partners. He is a hands-on team leader and network developer with great instincts about brand development, and enjoys working directly with clients to help identify and craft solutions to their business challenges. Every piece of work that comes out of Punch Design Co. is seen by him.