Boost every moment.
KICK
BELIZE CITY, BELIZE
Bursting onto the energy scene in 2025, Punch Design Co. helped Bowen&Bowen break through the sea of all black packaging and low cal claims with a punchy, energetic visual identity system and two-brand-color strategy. Working from the ground up, we developed a simple, but memorable, visual identity system with a ‘power up arrow’ hidden in plain sight. The color palette is designed to complement the company’s Orange Walk-based football team (Progresso FC), and the two are promoting together.
SERVICES
Packaging Design
Logos + Iconography
CREDITS
Creative Director + Design: Joshua Berman
Photography + Video: Bowen&Bowen
“Punch Design Co. did an outstanding job of framing and managing the design aspects of our new brand, helping us think in innovative ways and leveraging their experience to identify opportunities to maximize the potential engagement of the brand with the target consumer.
And Joshua was a pleasure to work with. He was thorough and disciplined throughout the brand development process, ensuring all the elements within the value chain were being considered. We look forward to working with Joshua and his team again in the area of brand development.”
